During the planning phase of this spring/summer campaign, I took charge of orchestrating the entire process of scouting locations that would perfectly complement the essence of the brand. This involved meticulous research, visiting various potential sites, and evaluating their suitability for capturing the desired aesthetic.

Additionally, I played a central role in curating the looks that would adorn our models throughout the campaign. Collaborating closely with stylists and designers, I ensured that each ensemble reflected the seasonal themes and encapsulated the spirit of our collection. This encompassed selecting garments, accessories, and coordinating every detail to achieve a cohesive visual narrative.

From conceptualization to execution, I was deeply involved in bringing our creative vision to life, ensuring that every element, from the backdrop to the attire, harmonized seamlessly to convey the desired message to our audience.